Affiliate Marketing is all about partnerships (aka, why we're called Partnerships Group!) and through these partnerships, brands are able to have a stronger share-of-voice and presence online. Similar to the traditional word-of-mouth marketing, Affiliate marketing is simply that, but online.

With the increase in ecommerce shopping and changes in consumer behavior, the digital marketing space has and continues to evolve at a rapid rate. Many digital marketing channels -- such as paid social, search, email, PR and influencer marketing -- are shifting towards, or at the very least, work hand-in-hand with a performance-based model (aka affiliate marketing) to meet the increasing ROI-and-sales-driven demands for brands.